The holy grail of growth marketing seems to be the “aha” moment. That’s
the moment, according to Appcues’ Ty Magnin, when users feel that
"click" as to how your product will be valuable to them.
Why Customer Engagement Is the Future of Ecommerce
For Facebook, the "aha" moment occurs when new users reach seven friends in 10 days. For Slack, it’s when teams reach 2,000 messages sent.
Finding this golden moment for your own technology requires complex analysis, but it’s a worthwhile pursuit. As VC Parsa Saljoughian shared on Medium, “The benefit of defining an ‘aha moment’ is that it focuses the entire company around a clear, meaningful North Star.”
Why Customer Engagement Is the Future of Ecommerce
For Facebook, the "aha" moment occurs when new users reach seven friends in 10 days. For Slack, it’s when teams reach 2,000 messages sent.
Finding this golden moment for your own technology requires complex analysis, but it’s a worthwhile pursuit. As VC Parsa Saljoughian shared on Medium, “The benefit of defining an ‘aha moment’ is that it focuses the entire company around a clear, meaningful North Star.”
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